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Marketing your home
First Steps
At the start, we ensure that:
- Digital photographs are taken by a trained photographer
- Floor plans of your property are drawn up
- One of our distinctive For Sale boards is put up
- Your personal negotiators views your property
- We"ll send you the details of your property for checking before they are printed.
Internet
We make the most of technology and the internet in particular. Details and colour photographs of your property are posted on Coalters.com as well as on Rightmove, PrimeLocation, ThinkProperty and PropertyFinder.
Press & PR
Our advertising is designed to ensure that more potential buyers will see details of your property. We will advertise your property regularly in the local newspaper, York Press.
Through our own public relations company and access to local property journalists, we are uniquely placed to recognise and market any unique properties in the local press.
Matching your property
With applicants registering in our offices all the time, we work harder to match your property to the perfect potential buyer. Once we've used our knowledge and expertise to identify good matches, your property details are emailed or posted to interested buyers. These will be followed up by individual phone calls.
Viewings
Viewings are a critical part of any successful purchase and are always conducted by experienced Coalters negotiators. We recommend that you leave a set of keys at Coalters office as it is best to show buyers your property as soon as they enquire.
If you do, you'll enjoy:
- Hassle-free service. With a set of your keys, we can organise viewings without you having to organise your busy days around potential viewings.
- Worry-free viewings. All keys are carefully tagged and our negotiators are trained to safeguard your security and privacy.
No purchasers can view a property unaccompanied and we are familiar with all alarm systems.
Keeping you informed
Coalters understands just how important feedback on the sale of your property is to you. That’s why we provide your own personal negotiator and give you their mobile number and email address so you can get in touch when it suits you.
Your personal negotiator will call you every 2 weeks with structured feedback on the sale of your property and recommendations on how to make your home stand out. This feedback will help you understand what steps we are taking to market your home and we can work together to ensure you get moving in the right time scale for you.
As soon as any offers are received, we'll let you know in writing. Our negotiators work on a pooled-commission basis, which gives us the ability to offer totally impartial advice, based on your best interest - not the negotiators.
Once a sale is agreed, we will liaise with solicitors and naturally call you with any updates. You will be assigned a named “Sales Progressor” who will update you at least every 2 weeks on the progress of your sale.
Presenting your property
Looks can make - or break - a sale. First impressions count, so it's always a good idea to make sure your property is presented at its best.
Kerb appeal
Keep your front door clean and in good condition
Make sure door bells work
Remove any litter outside and clear the path to your door
Trim hedges, repair fences and remove any dead pot plants
Light & windows
Light can be one of the main assets of any property.
1. Emphasise natural light where possible by:
Drawing back curtains to allow maximum light to enter
Keeping windows clean and window-sills uncluttered
Removing old net curtains
2. Create an inviting look by:
Using side lights for a softer, warmer effect
Ensuring all light bulbs are working.
Appearance
We all have our tastes and while we wouldn't recommend you totally change your look, here are some general rules to help you present your property at its best.
Keep things fresh
Try and keep rooms well-ventilated while avoiding air-fresheners. It's particularly important in bathrooms, basement flats and vacant properties.
Keep things clean
Regular cleaning is vital. It only takes a short time for dust and dirt to collect on surfaces and window-sills.
Keep things tidy
Keeping your property tidy is vital, especially on crucial second visits. If a potential buyer does come back, making that extra effort with fresh flowers can pay dividends.
Keep your property furnished
Limit the amount of furniture for an uncluttered look. If your property is vacant, it"s a good idea to leave some furniture in it. Surprisingly, it can make rooms feel bigger and also helps show how the property can be lived in.
Keep the temperature right
Increase your property's appeal by keeping it warm in winter and cool in summer. Light a fire if you have one and if your property is empty, set the heating so it comes on at regular intervals during winter.
Gardens
Keep hedges trimmed and lawns mown. A well-stocked garden has more appeal than one with straggly, dying bushes.
Getting more from Coalters
Coalters firmly believe that teamwork is key to achieving the very best price for you. While we are totally committed to selling your property, there are a few things you can do to get even more from us.
Legal advice
Choosing the right solicitor in advance can help you save time, money and in some cases, your sale. We're happy to supply a list of solicitors if required and would always advise that you:
Instruct a solicitor at the same time as you put your property on the market. Your solicitor can then apply for the title deeds to your property at an early stage, avoiding delays when we receive an offer.
Choose a local solicitor who works with your local council and specialises in conveyancing. Again, these will help speed your sale and ensure everything goes more smoothly.
Always return documents to your solicitor promptly and try to stay as actively involved as you can in the conveyancing process.
Preparation
Before you put your property on the market, come and talk to us. As well as valuing your property, we'd be happy to share our knowledge of local conditions and offer informed suggestions on any presentation or refurbishments that could boost your sale price.
Better viewing
We've prepared a range of pointers designed to deliver better viewings:
Do:
- Do tidy up before a viewing
- Do let the viewer have freedom to wander around
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Do answer questions at the end it's a good idea to think about what might be asked and prepare your answers
Don't:
- Don't follow potential buyers around
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Don't talk over them
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Don't hurry them
For Sale boards
For Sale boards really do work. In fact, 18% of registered applicants contact us as a result of seeing a Coalters For Sale board. So, if you're serious about selling, we really recommend that you let us put up a board wherever possible.
Keep in Touch
Don't be afraid to ask us for help or for informed opinions. From details on presenting your property to major decisions about which offer is right for you or possible price reductions, we know your market and are ideally placed to offer expert, impartial advice.
We work on a shared commission basis so we always act in your best interests. Don't be surprised if we even advise you not to accept an offer or to take your house off the market to do more work on it.
It's all part of our commitment to provide totally professional advice that will deliver the maximum benefits for you.
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